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The holiday season is slowly creeping up, so in order to feel slightly more prepared I’ve started thinking about the gifts I want to pick up for friends and family. Thankfully, I’m not alone in my thinking because Amazon just launched its holiday storefronts. I found so many cute, useful, and fun things hiding in the $10 or less section, so I curated a list of my 14 favorite items from popular brands like Essence, La Roche-Posay, Essie, and Laura Ashley. 

Best Amazon Holiday Gifts for $10 or Less

• Essence Lash Princess False Lash Effect Mascara, $5
• Wssxc Set of Five Cubic Zirconia Earrings, $9 (was $14)
• Dmluna Belt Bag, $10
• Eclat Skincare Vitamin C Face Serum, $10
• La Roche-Posay Cicaplast Lip Balm B5, $10
• Ivaryss Pack of 12 Velvet Scrunchies, $8 (was $10)
• Essie Expressie Nail Polish, $9 (was $10)
• Dolphin Hat Games Santa Cookie Elf Candy Snowman, $10
• Maybelline Baby Skin Instant Pore Eraser, $8
• Neosan Ribbed Knit Infinity Scarf, $10

I’m always up for a gifting challenge, and one of my favorites is filling stockings or rounding out gift bags with small, inexpensive things that will still make a happy impact. Amazon’s $10 or less storefront is brimming with best-sellers and new-to-me finds that I know loved ones and friends will enjoy, too. A few things on my to-buy list are this cute $10 belt bag that’s perfect for going to the gym, traveling, or running errands, as well as this holiday-themed card game that’s fast-paced and promises to hold the interest of kids and grandparents alike. There’s plenty of makeup and skincare to choose from, too, like this La Roche-Posay lip balm that’ll feel like a welcomed treat come winter, a quick-drying Essie gel nail polish, and an e.l.f. multi-stick that you can use as blush, eye shadow, or lipstick.

Essence Lash Princess False Lash Effect Mascara

A whopping 100,000 shoppers have purchased the $5 Essence Lash Princess False Lash Effect Mascara this month alone, so I’m not surprised it’s the top-seller in Amazon’s Mascara category. The mascara is cruelty-free and free from harsh chemicals and ingredients like silicones, parabens, and alcohol. It promises to lift and separate lashes to help you achieve the look of false lashes without the hassle of putting a pair on. “The first time I put it on, I was in complete shock,” wrote one five-star reviewer. “My coworkers actually thought I had false lashes on because they looked so full and long.”

Wssxc Set of Five Cubic Zirconia Earrings

It’s rare to find one pair of quality earrings for $9, let alone a pack of five, so this cubic zirconia earring set is one to add to your radar. The earrings are unique because the pack includes five pairs of earrings in varying sizes, so you can wear them together if you have multiple piercings or you can choose different sizes depending on your outfits. Each earring features a round faux stone with silver-colored surgical steel prongs, posts, and flat backs for optimal comfort. “??These earrings are so comfy to wear and to sleep in,” wrote one shopper, while another reviewer shared, “They look like real diamonds to me.” 

Dmluna Belt Bag

It’s rare to find a popular belt bag on sale for just $10, so score this deal while you can. The Dmluna belt bag is ultra-handy with a surprising number of interior pockets. When you unzip the bag, you’ll find two smaller mesh slots perfectly sized for Airpods and lip balm, one longer slot that’s large enough to fit a cell phone, and an open middle area where you can add a credit card holder and your keys. High school and college students will love this, and so will those who love to go to the gym, take walks, travel, or only bring essentials with them while running errands. 

Eclat Skincare Vitamin C Face Serum

The Eclat Skincare Vitamin C Face Serum is dermatologist-tested, and its anti-aging formula promises to increase your skin’s firmness and plumpness and improve wrinkles, pores, and evenness, according to the brand. Shoppers have purchased the serum 30,000 times this month, and Eclat highlights that more than 90 percent of shoppers report an improvement in their skin just two weeks after they started applying the serum daily. “This works SO well! I have been using it consistently for three months and I get so many compliments on my skin,” wrote one reviewer with sensitive skin who said it doesn’t cause breakouts. “It [has] completely erased my scars and evened my skin tone. Definitely a daily staple for me now!”

La Roche-Posay Cicaplast Lip Balm B5

Winter is almost here, which means the prime season for chapped lips has nearly arrived, too. Get ready to keep your lips hydrated with the dermatologist-recommended La Roche-Posay Cicaplast Lip Balm B5, which is formulated with shea butter intended to moisturize lips for long periods of time. The balm is fragrance-free with a smooth non-greasy texture, and it’s even approved for sensitive skin. Pick up a few of these while the balm is priced from $10. You can put one in each of your bags and purses and give them as gifts to moms, aunts, grandmas, and friends who are prone to chapped lips or live in chilly climates. 

Preparation is key with holiday shopping, so I’m taking advantage of Amazon’s $10 and under storefront to start stocking up on fun mini finds for friends and family. In addition to the standouts I mentioned above, there are even more items to shop below, like this pack of 12 velvet scrunchies, this cozy infinity scarf, and this popular Maybelline pore eraser that has an impressive 45,200 five-star ratings. Get your shopping underway while prices start at just $5.

Ivaryss Pack of 12 Velvet Scrunchies

Essie Expressie Nail Polish

Dolphin Hat Games Santa Cookie Elf Candy Snowman

Maybelline Baby Skin Instant Pore Eraser

Neosan Ribbed Knit Infinity Scarf

Aostihot Small Sling Backpack

e.l.f. Monochromatic Multi Stick

JeTech Wave iPhone Case

Laura Ashley Soft Plush Memory Foam Slippers